
Shashi Tharoor. Photo: ShashiTharoor.com
In an open letter to Shashi Tharoor, activists from his native state of Kerala in India, accuse the former UN Under-Secretary General of “insensitivity and unconcern to align with the criminal Coca-Cola against the people of Plachimada”. Mr. Tharoor is a member of the Advisory Board of Yatn, the Coca-Cola India Foundation. In 2004, activists convinced local officials in Kerala to shut down the Coca Cola bottling plant in Plachimada, which was blamed for a drastic decline in both quantity and quality of water available to local farmers and villagers.
In his response, Mt. Tharoor stressed that “Foundation is financed by the Coca-Cola Company as part of its corporate social responsibility”and that his “membership of the Foundation’s Advisory Board aims at promoting [...] a number of concrete projects, particularly in the area of safe drinking water”. Although he does “not represent the company in any way”, Tharoor said he “inquired into the matter to satisfy” himself “that these allegations [against Coca Cola] had been thoroughly examined [and largely refuted] by the competent authorities”. “Finally, with regard to the discontinuation of the supply of drinking water by the company”, Tharoor continued “I note that this supply in fact continued till December 2007, almost four years after the plant’s forced closure, but that it was not practical for the company to continue beyond that date in view of its lack of operations in the area”.
Addressing the activists, Tharoor writes that “the only result of your agitation over the Plachimada plant has been to close down an investment worth over Rs 80 crores in our state, which provided direct employment to 400 people and indirect employment to more than 5000 persons, including transporters, construction workers, and distributors. While all these people are now out of a job, no one has benefited from your continued protests. Instead, the image of Kerala as a place in which it is unwise for businesses to invest has been reinforced”. [...] “And instead of being dismayed by my service in such a Foundation, I urge you to applaud whatever help the other Advisory Board members and I can provide to steer the Foundation’s resources towards helping people on issues like safe drinking water, energy resources, waste management, and the development of backward areas”.
The text of “An Open Letter to Shashi Tharoor” and Tharoors response are available here.
See also Wikipedia’s page on Criticism of Coca-Cola and Coca Cola’s own page on its operations in India.